App Store Optimization

• Keyword Inspector

  A real-time view into any keyword's search results on the App Store or Google Play, with intelligence to find the right keywords.Few readers

• Keyword Popularity Country Availability

  Keyword Popularity is a measure of how many times a keyword is searched for in the store, on a scale of 0 - 100. This metric uses data from Apple Search Ads in combination with other information we collect. Only mobile data is used to calculate this number. Keyword popularity is currently available in the following 89 countries: Africa Asia Europe North America Oceania Africa Algeria Egypt Ghana KenyFew readers

• What's Keyword Competitiveness, How is it Calculated, and Why is it Important to Know?

  Keyword Competitiveness is a score between 1-100 that you can use to determine how hard it would be to break into the top results. (https://storage.crisp.chat/users/helpdesk/website/-/1/6/f/5/16f5957f6b3a4700/appfigures-kb-screenshot-11mzav9w.png =872xauto) Using Keyword Competitiveness, you can more quickly identify keywords where there’s opportunity as well as forgo keywords that are out of reach. How is Keyword Competitiveness Calculated We’ve studied the algorithms Apple and GFew readers

• How Does Discover (ASO Tool) Work?

  Discover lets you see keywords where your app is currently ranked that you may not be aware of or tracking ranks for. It's a very convenient way to learn about your app's search performance quickly, and also to stay on top of new keywords you're ranking for before you track them. Even better - Discover is completely automatic. We scan Apple's and Google's search results every day using our ever-growing list of keywords, and when we see your app in any of those results, we immediately add it toFew readers

• Where Do Keyword Suggestions Come From?

  Keyword suggestions can really simplify the amount of work you have to invest into keyword research when doing App Store Optimization, and can uncover keywords you haven't thought of yourself that offer a great opportunity. Appfigures generates keyword suggestions for an app using a proprietary algorithm that looks at the app, its competitors, and all the keywords our database contains. We map how all keywords connect and filter out ones that aren't relevant or aren't very popular for similar aFew readers

• Why am I Seeing "Still gathering data" in Keyword Inspector's Advertiser section?

  Appfigures monitors the App Store to see which apps and games use Apple Search Ads, Apple's paid ads, to get downloads and which keywords they use. We then aggregate this data over time to provide you with the most accurate and up-to-date list of advertisers for any keyword. We sync millions of keywords, but not all. When you search for a keyword we haven't seen before, or haven't seen in a while, you might see the "Still gathering data" message as we're actively collecting data to display meFew readers

• Keyword List Optimizer

  Automatically optimize your App Store keyword list to fit more keywords into Apple's 100-character limit.Few readers

• Ranked Keywords

  See every keyword your app ranks for in the App Store, with rank changes, popularity, and competition data.Few readers

• Keyword Performance

  Track how your app ranks for keywords over time with hourly rank updates and trend charts.Few readers

• Keyword Density Analyzer

  Analyze keyword density in your Google Play description to optimize which searches your app appears in.Few readers

• Competitor Keywords

  Find keywords your competitors rank for in the App Store and Google Play.Few readers

• Related Keywords

  Find new keyword ideas by discovering keywords related to any keyword you're already targeting.Few readers

• Suggested Keywords

  Get AI-powered keyword suggestions based on what's working for apps similar to yours.Few readers

• App Store Optimization (ASO) Overview

  Learn what App Store Optimization (ASO) is and how Appfigures helps with keyword research, metadata optimization, competitor research, paid keyword strategy, and rank tracking.Few readers

Apple Ads

• Should I use Broad Match or Search Match in my Apple Ads campaigns?

  Apple’s automation tools, Search Match and Broad Match, can help with keyword discovery, but more often than not come at too high a cost. Search Match is fully automated. Apple decides when your ad should show, with no input from you. That means your ad might appear for completely unrelated searches, leading to irrelevant traffic and wasted budget. Broad Match offers a bit more control but still casts a wide net. You will still be showing your ad for keyword variations that don’t quFew readers

• Competitor Paid Keywords

  Discover which keywords your competitors are bidding on in Apple Search Ads to improve your own campaigns.Few readers

• Keyword Advertisers

  See which apps are paying for Apple Search Ads on any keyword in the App Store.Few readers

• [Beta] Setting up Revenue Tracking for Apple Subscriptions and IAPs

  We're expanding our analytics for your subscriptions and in-app purchases. We’re hard at work on a beta for this feature and appreciate your willingness to test it out. We’re still collecting data to ensure the reporting is perfect, so you won’t see any new reports yet. By getting set up ahead of time, you'll automatically import data as soon as the beta is live. Want to be part of the beta? Contact us You can start the integration process for AppleFew readers

• [Beta] Expanded Subscriptions and In-app Tracking with Google

  We're expanding our analytics for your subscriptions and in-app purchases. We’re hard at work on a beta for this feature and appreciate your willingness to test it out. We’re still collecting data to ensure the reporting is perfect, so you won’t see any new reports yet. By getting set up ahead of time, you'll automatically import data as soon as the beta is live. Want to be part of the beta? Contact us Setting up Google Developer Notifications 1Few readers

• Mobile Apps & Games Leaderboards

  Mobile Apps & Games Leaderboards gives you a leaderboard-style view of the App Store and Google Play so you can see where an app stands across key performance and visibility metrics. Use it to benchmark your own apps, research competitors, spot market leaders, and understand how apps compare across countries, categories, and 14 performance and visibility metrics. Appfigures gives you three ways to view each leaderboard - App Store, Google Play, and a unified view across both stores - with the gFew readers