• Usage Reports with App Store Connect

  App Store Connect enables access to a set of usage metrics that are available natively for all iOS and macOS apps. We import the following metrics from App Store Connect: Sessions - The number of times the app has been used for at least two seconds. If the app is in the background and is later used again, that counts as another session. Totals are based on app users who agree to share their data with you. Daily active devices - The number of devices with at least one session duringPopular

• Understanding Sales Metrics

  The sales report supports a variety of metrics. Appfigures supports several app stores, and the platform normalizes across stores where possible. Here are all of the metrics that are available and their definitions. App Downloads represent the total number of times the app was downloaded. If multiple apps are selected, this will be the sum of all of those. If apps and in-app purchases are selected, only appPopular

• Understanding Subscriptions Metrics

  The Subscriptions report includes quite a few metrics. To make the report easier to understand, we created a few new metrics from the raw ones we import from the stores. The new metrics fall into two categories: aggregate metrics and calculated metrics. Aggregate metrics, which sum together several metrics with the same purpose (ex. Activations) Calculated metrics, which use two or more existing metrics to offer an easier way to look at the data (ex. Churn). Here are all the metrPopular

• Tracking Ad Revenue with Appfigures

  Ad revenue can be a necessary source of income for many app developers. With all the ad networks available today, Appfigures makes it easy to track all your ad revenue in one place. Currently, our Ad Revenue Analytics supports the following ad networks: AdMob AppLovin (https://app.crisp.chat/website/8be82478-7316-42dc-b8d4-fb27fbdf055d/helpdesk/articles/en/6f4eSome readers

• Calculating Active Subscriptions, Activations, and Cancellations with App Store Connect

  The subscriptions report provides a vast amount of information, including several calculated metrics. In this article we'll walk you through how we calculate Active Subscriptions, Activations, and Cancellations The number of paying subscriptions that are active at the end of the period. Formula:Some readers

• What is DPR and Why It's Important for App Store Optimization

  DPR (Downloads Per Rating) is a metric we created to help app developers and marketers understand an app's organic performance in a quick and actionable way, and to enable choosing keywords correctly. It's focused on ratings, the currency of the algorithm, to provide a clearer picture of how effective an app is at turning new downloads into new ratings. You can view the DPR of any app in Keyword Inspector and the  Competitors Report (httpSome readers

• What's Keyword Competitiveness, How is it Calculated, and Why is it Important to Know?

  Keyword Competitiveness is a score between 1-100 that you can use to determine how hard it would be to break into the top results. (https://storage.crisp.chat/users/helpdesk/website/-/1/6/f/5/16f5957f6b3a4700/image1aztcfj.png =602xauto) Using Keyword Competitiveness, you can more quickly identify keywords where there’s opportunity as well as forgo keywords that are out of reach. How is Keyword Competitiveness Calculated We’ve studied the algorithms Apple and Google use to rank appFew readers

• Appfigures App Intelligence

  The App Profile gives you a clear, organized view of any app - its performance, audience, visibility, and overall strategy. Whether you're analyzing competitors, exploring new markets, or learning how top apps grow, the App Profile brings everything together in one place. Below is a breakdown of what you’ll find in each section and how it can help you make smarter decisions. Performance Get a quick look at how well an app is performing in the store. What’s included: Downloads –Few readers

• What is the Store Status Report?

  With each of the integrations we support for developer accounts, we rely on the stores to release their reports for the previous day, for importing. And the release times for these reports vary day to day and store to store, and by dataset. As a result, it's tough to predict exactly when these numbers will be published. That's why we've created the store status report! The rolling report will record the last 30 days of report release times (date and time) in your local timezone. What'sFew readers

• What is Churn and How is it Calculated?

  Churn is a critical metric for apps monetizing with subscriptions! Subscriptions are a great way to grow a steady revenue stream - as long as you get more subscribers, you'll make more money. Churn, on the other hand, is a standard KPI used to measure how many (and how fast) subscribers are leaving and hurting your bottom line. Understanding Subscriptions MetricsFew readers

• Calculating Active Subscriptions, Activations, and Cancellation Metrics with Google Play

  Our Subscriptions report provides a ton of metric information, specific to each store. To make the report as easy as possible to dive into, we'll walk you through how we calculate Active Subscriptions, Activations, and Cancellations based on Google's reporting as best as possible. The number of subscriptions that are active at the end of the period. Formula:Few readers

• Understanding App Store Optimization Metrics

  Effective optimization requires accurate data and deep insights that go beyond what’s available in the store. Appfigures provides accurate and actionable data, some of which is collected directly from the store and some of which is proprietary, which you can rely on to make informed decisions quickly. Here’s a list of all of the metrics you’ll find throughout our ASO reports, what they mean, and where they come from. Keyword Rank - Where the app is positioned when searching for the keyworFew readers

• What's a Mobile SDK?

  A Software Development Kit, SDK for short, is a set of pre-written tools that provide app developers functionality that they don't have to write themselves. Mobile SDKs come in a variety of flavors and offer an even wider variety of functionality. From development tools that help you write apps using JavaScript to making more money, SDKs are an easy way to speed up the development of an app without having to reinvent the wheel for every feature. And, it's worth noting that most apps use at lFew readers

• Tracking Ad Spend with Appfigures

  Paid advertising is a great way to promote your app, but it also makes it really easy to burn money with little to no results if it isn't managed correctly. To give you better visibility into how much you are spending for advertising across all of your campaigns, and show you how that's impacting downloads, revenue, and other performance metrics, we've built the Advertiser Analytics suite of reports. Currently, our Advertiser Analytics supports the following ad networks: Apple Ads ( specialFew readers