Question 1

Linking Your App Store Connect Account

Accepted Answer

Appfigures connects to your App Store Connect account directly and securely using advanced encryption and collects everything you need to track downloads and revenue for your apps, in-app purchases, subscriptions, and more.

Table of Contents:

Linking your account to Appfigures
Creating an app-specific password
Creating a sub-user with Apple and Permissions Required
Linking your Apple Ads account
Sync Messages

* Noteworthy

Linking your App Store Connect account will enable you to track the following with Appfigures:

App downloads and revenue
In-App Purchase downloads and revenue
Subscriptions revenue, MRR, Churn, and more
App usage
Apple Search Ads campaign spend and performance
Monthly payment reports from Apple
Hourly ranks
Ratings
Reviews
Featured placements

Linking Your App Store Connect Account to Appfigures

||| Note: Managing linked accounts requires the Admin or Owner role. If you are a viewer, please share this article with a team member who has the required role.

Log in to your Appfigures Account
Click on your avatar (top right corner) and then on "My profile"
Go to [Linked Accounts](https://appfi

Question 2

Apple Fiscal & Payout Calendar 2024 - 2025

Accepted Answer

Curious when you'll get paid by Apple? You've come to the right place.

Payments from the App Store follow Apple's fiscal calendar, which isn't very standard or intuitive, but follow a specific set of rules that we've turned into an easy-to-read and understand calendar, complete with the dates you'll receive your payment from Apple.

| FYI - the Payments Report automatically uses this calendar to report estimated, expected, and actual payments, so you don't have to change anything.

Here's the calendar for 2024 - 2025:

![](https://storage.crisp.chat/users/helpdesk/website/-/1/6/f/5/16f5957f6b3a4700/screenshot-2025-09-22-at-44037_h1awm.png =761xauto)

${color}[#000000](Frequently Asked Questions)

Q: How Does Apple's Fiscal Calendar Work?

A: In case you're curious how this calendar works:

Every month starts on a Sunday and ends on a Saturday.
The first quarter starts at the end of September.
Every quarter starts with a 5-week month, followed by two 4-week months.
Every 5th or 6th year, depending on Apple, an extra week is added to Q1.

Q: When Will Expected Apple's Payout Dates

A: Apple pays precisely 33 days after the end of every fiscal month. These are the date you can expect to get paid:

Q1 (2024): Oct. 3rd, Oct. 31st, Dec. 5th
Q2 (2025): Jan. 2nd, Jan. 30th, Mar. 6th
Q3: Apr. 3rd, May 1st, Jun. 5th,

* Q4: Jul. 3rd, Jul. 31st, Sep. 4th

${color}[#000000](Previous Calendars:)

[Apple Fiscal Calendar

Question 3

Managing App Reviews with Appfigures

Accepted Answer

Using Appfigures, you can easily manage and reply to your app reviews in one place. Reply to and delete responses, create and use templates, and take steps to flag reviews for removal with Apple and Google. Everything you need to stay on top of your reviews is right here.

Replying to a Review Deleting an Existing Response Getting Permission to Reply in Appfigures Creating and Using Reply Templates Flagging a Review with Apple and Google

Noteworthy

Replying To a Review

Find the review you'd like to respond to in the Reviews report
Click on "Reply", a pop-up will open showing the original review + any existing responses

3. Type your response or update the existing response and click on "Save". Responses can use any character, including emojis.

Deleting an existing response

Find the review you'd like to respond to in the Reviews report.
Click "Respond", a new tab will open showing the review as well as the existing response and whether it's published or pending.
Click "remove this response" to delete the response from the App Store. Published responses will be deleted with Apple's standard 24-hour delay.

| Note: Apple and Google impose a 24-hour delay on new responses as well as updates and deletions. You will see the status of the re

Question 4

How VAT is Handled by Apple and Google Play

Accepted Answer

Apple and Google report on Value Added Tax (VAT) differently, and that impacts the Gross Revenue number we report.

The Gist

Apple's Gross Revenue includes VAT.
Apple's Net Revenue does not include VAT.
Google's Gross Revenue does not include VAT.

* Google's `Net Revenue` does not include VAT.

Let's start with the app purchaser based in Denmark, a country that requires VAT.

${color}[#050505](VAT on the Apple App Store)

On the App Store, the purchaser downloads the app and pays 1.00 kr. (that's Danish Krone)

VAT is built into this price, so the Gross Revenue will be reported as 1.00 kr.

The `Net Revenue` deducts both VAT and Apple's fee. If VAT is 20% and Apple's fee is 15% `Net Revenue` will be 0.68 Kr.

Let's start with the app purchaser based in Denmark, a country that requires VAT.

${color}[#030202](VAT on Google Play)

On Google Play, the purchaser downloads the app and pays 1.00 kr. (that's Danish Krone)

VAT is built into this price, but the number Google reports to developers is what remains after VAT is removed, so in this case, the Gross Revenue will be reported as 0.80 kr.

The Net Revenue deducts both VAT and Google's fee. If VAT is 20% and Google's fee is 15% Net Revenue will be 0.68 Kr.

Question 5

Linking your Google Play Developer Account

Accepted Answer

Appfigures connects to your Google Play developer account directly and securely using advanced encryption and collects everything to track downloads and revenue for your apps, in-app purchases, subscriptions, and more.

Table of Contents

Connecting Your Google Play Account
Creating a Sub User in the Play Console
Linking with Google Workspace (formerly known as GSuite Setup
Support for Google's Offline One Time Password
Why Am I Seeing a Login from NYC?

* Noteworthy

Linking your Google Play account will enable you to track the following with Appfigures:

App downloads and revenue
In-App Purchase downloads and revenue
Subscriptions revenue, MRR, Churn, and more
Hourly ranks
Ratings
Reviews

* Featured placements

Connecting Your Google Play Account

||| Note: Managing linked accounts requires the Admin or Owner role. If you are a viewer, please share this article with a team member who has the required role.

Question 6

How Appfigures Estimates Downloads and Revenue for iOS and Android Apps

Accepted Answer

Every day, Appfigures estimates data for millions of iOS and Android apps to provide app makers, marketers, investors, and analysts with unparalleled visibility into the mobile market.

When estimating, we have two critical focuses: accuracy and privacy.

Accuracy is essential because we know our members rely on our Intelligence data to make real-world decisions. Whether it's spending on ads to beat a competitor, investing in a new game developer, or choosing an app idea to focus on, the data you use will make (or break) your potential for success.
Privacy is important to us because we know that we can produce accurate estimates without using any data that can identify its owner or give a competitor any information they can't have otherwise. that's We're obsessed with both, and that's why so many app and game developers, marketers, analysts, investors, and journalists rely on our app intelligence every day.

*Not using App Intelligence yet? Check out what we have to offer, and see our insights in action

${color}[#000000](High Accuracy)

Appfigures uses sophisticated AI models that turn information that can be observed in the store into downloads and revenue estimates. We do that by training our models with real downloads and revenue data from hundreds of thousands of apps that share that data with us.

Modeling means making assumptions. Because we're es

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