> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.appfigures.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Understanding Sales Metrics The sales report supports a variety of metrics. Appfigures supports several app stores, and the platform normalizes across stores where possible. Here are all of the metrics that are available and their definitions. --- ## ${color}[#000000](Available for apps and in-app purchases from all stores) * **App Downloads** represent the total number of times the app was downloaded. If multiple apps are selected, this will be the sum of all of those. If apps and in-app purchases are selected, only app downloads will be counted. Unintalls are not taken into account in app downloads. They are two completely separate metrics. * **In-App Purchases** represent the number of times a purchase was made within the app. If multiple apps and in-app purchases are selected, this will be the sum of all purchases. The sum does not include recurring purchases (subscriptions), which you can find in the Subscriptions report. * **Net Downloads** represent the number of times an app has been downloaded from the store by someone who did not previously own the app. Net Downloads subtracts the number of times the selected products were returned/refunded. This amount is relevant for both free and paid apps. *Legacy metric no longer available to all.* * **Updates** represent the number of times a newer version of an app has been downloaded by someone who already owns the app. For example, it's common to see a spike in updates when a new version of an app is released to the app store because many users have their devices set to automatically install updates. * **Net revenue** is the amount earned, after subtracting refunds as well as the store’s fee (and taxes). Apple's Small Business program is handled automatically, and Google's 15% tier is handled automatically for some accounts. * **Gross revenue** is the total amount earned, before subtracting the store's fee and refund amount. * **Returns** represent the number of times an app was returned for a refund. This isn't common for free apps. * **Refunds** represent the revenue from app sales and in-app purchases, which are returned to a buyer. * **Re-downloads** represent the number of times an app was downloaded by a user who previously downloaded the app. This can be on a new device where the app was never installed, or on a device that had it, but it was removed. If an app is removed and reinstalled twice in one day, it will count as two re-downloads. *Important: Google re-downloads begin on July 25th, 2019.* * **Uninstalls** - The number of times the app was removed from user devices. Important note - Apple only counts uninstalls on devices with iOS 12.3+ and data is available from Apple beginning on 5/11/19. Uninstalls are also based on the users' opt-in preferences. * **Pre-orders** - The number of orders for a pre-released app - *this is the gross number*. Pre-orders do not count towards downloads until the app is released, at which point the downloads (and subsequent revenue, if applicable) will count towards downloads and revenue separately. --- , ## ${color}[#000000](Only available for iOS and Mac apps) * **Promo codes** represent the number of downloads that were a result of a promo-code being redeemed. * **Gifts** represent the number of downloads that were a result of a gift. We count a download as a gift when the actual download occurs, not when the gift is given. * **Educational downloads** are downloads that originated from a bulk purchase by an educational institution. Paid apps that are purchased in bulk are usually [discounted](https://www.apple.com/education/it/vpp/). * **Educational revenue** is revenue from app sales and in-app purchases made by an educational institution (usually at a discounted price). * **Business downloads** are downloads that originated from a bulk purchase by a corporation. * **Business revenue** is revenue from app sales and in-app purchases made by a corporation. * **App Store Impressions** are the total number of times your app was viewed in the Featured, Categories, Top Charts, and Search sections of the App Store. * **Product Page Views** include the total number of times your app’s product page has been viewed on a device using iOS 8 or tvOS 9, or later. Includes views on the App Store and within apps that use the StoreKit API to load your app's product page. * **Unique App Store Impressions** are the total number of users who viewed your app in the Featured, Categories, Top Charts, and Search sections of the App Store. * **Unique Page Views** include the total number of users who saw your app’s product page on a device using iOS 8 or tvOS 9, or later. Includes views on the App Store and within apps that use the StoreKit API to load your app's product page. --- ### Noteworthy **Q**: What are Educational Downloads? **A**: For iOS and Mac apps, a download is marked as educational when the app is downloaded by a qualifying educational institution through Apple's [*Volume purchase for education* program](https://developer.apple.com/support/volume-purchase-and-custom-apps/). All apps are eligible to be sold through the *Volume purchase for education* program unless the developer opts out of the program through App Store Connect. Educational downloads are usually downloaded in bulk, and may result in spikes in your download trend for the day. For paid apps, educational downloads are usually purchased at a discount so revenue will be lower than you'd expect. **Q**: What are Business Downloads? **A**: For iOS and Mac apps, a download is marked a business download when the app is downloaded by a qualifying company through Apple's [*Volume purchase for business* program](https://developer.apple.com/support/volume-purchase-and-custom-apps/). All apps are eligible to be sold through the *Volume purchase for business* program unless the developer opts out of the program through App Store Connect. Business downloads are usually downloaded in bulk, and may result in spikes in your download trend for the day. For paid apps, business downloads are usually purchased at a discount so revenue will be lower than you'd expect. ---