Tracking Ad Revenue with Appfigures

Ad revenue can be a necessary source of income for many app developers. With all the ad networks available today, Appfigures makes it easy to track all your ad revenue in one place.

Currently, our Ad Revenue Analytics supports the following ad networks:

• AdMob
• AppLovin
• Appodeal
• Chartboost
• Facebook Audience
• Fairbid by DigitalTurbine
• HyprMX
• inMobi
• ironSource
• Mintegral
• Smaato
• Unity Ads
• Vungle by Liftoff
• Pangle

Any and all accounts can be linked through the Linked Accounts tab inside your Account settings.

Metrics

Once you've linked, we'll automatically import available metrics:

• Impressions - The number of times an ad was displayed to the user.
• Net Revenue - Net amount earned, after subtracting the ad provider's cut.
• ECPM - Effective cost per thousand impressions.
• Clicks - The number of times an ad was clicked/tapped by a user.
• Fill Rate - How often the ad provider was able to fill ad requests.
• CTR - The percent of impressions that turned into clicks.
• Requests - The number of times your app requested an ad for display from the ad provider.

Updated on: 04/12/2025