> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.appfigures.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Ranked Keywords Want to know every keyword your app ranks for in the App Store? The Ranked Keywords report shows you exactly that — every search keyword where your app appears in the organic results, across all the keywords tracked in our system. This gives you a complete picture of your app's search visibility. You can see where you rank, how your ranks are changing, and how popular and competitive each keyword is. It's the go-to report for understanding your organic footprint in the App Store. The app you're analyzing must be tracked in your Appfigures account — either through a linked account or as a competitor (basic or premium tracking). | **Available on:** Monitor, Optimize, Boost, Grow, and Explore plans. [Upgrade →](https://appfigures.com/account/upgrade) ## Getting Started To get to the report, go to **Store Visibility → Ranked Keywords** in the left sidebar. The report requires one app selected. Here are the controls you'll use to set it up: - **App** — Select the app you want to analyze. The app must be tracked in your account, either through a linked account or added as a competitor (basic or premium). - **Country** — Choose a country to see keyword rankings for that market. Rankings vary significantly by country. - **Device** — Toggle between iPhone and iPad. Search results differ between devices, so your app may rank differently on each. Once configured, the report loads a table showing every keyword where your app appears in the organic search results. A summary line above the table shows how many total keywords the app is ranked in (e.g., "Ranked in 13,989 keywords"). || Data in this report is delayed by **24 hours**. For real-time keyword data, use [Keyword Inspector](https://help.appfigures.com/en/article/keyword-inspector/) or [Keyword Performance](https://help.appfigures.com/en/article/keyword-performance/). ## Filters Above the table, several filters let you narrow down the results: - **Type** — Filter by tracking status. Options: **Keywords I track** (keywords you're already tracking in your account) and **Keywords I don't track** (keywords you're ranking for but haven't added to your tracked list yet — great for discovering new keywords to monitor). - **Rank** — Filter by position range to focus on keywords where you rank within a specific range (e.g., top 10, top 50). - **Popularity** — Filter by popularity score range to focus on high-traffic or low-traffic keywords. - **Competitiveness** — Filter by competitiveness score range to find keywords that are easier or harder to rank for. ### Keyword Search Use the search bar in the table header to filter keywords by name. ### Translate The Translate feature lets you translate all keywords in the table into any language. This is especially useful when analyzing rankings in foreign markets — you can see exactly what each keyword means without leaving the report. ## Column Reference The table is organized into three sections: Search Rank, Keyword Insights, and Search Results. ### Search Rank - **Keyword** — The keyword your app ranks for. Each keyword is shown with its country flag. Click any keyword to open it in Keyword Inspector for deeper analysis. - **Position** — Your app's current organic rank for this keyword. Position 1 means you're the top result. - **Delta** — How much your position has changed since the last update. A green up arrow means your rank improved (moved closer to #1), a red down arrow means it dropped. This reflects the last change, which could be from the most recent update cycle. ### Keyword Insights - **Popularity** — A score from 0 to 100 indicating how often users search for this keyword in the App Store. Higher means more search volume. - **Competitiveness** — A score from 1 to 100 showing how hard it would be to rank for this keyword. Higher means more competition. ### Search Results - **1, 2, 3, 4, 5** — Visual previews (app icons) of the top 5 organically ranked apps for this keyword. This lets you quickly see who you're competing with. - **...** — Click "View →" to see the full search results for this keyword. - **Total** — The total number of apps that appear in search results for this keyword. ## Actions ### Track Selected Keywords Select keywords using the checkboxes on the left, then click **Track selected keywords** to add them to your tracked keyword list. This is especially useful after filtering by "Keywords I don't track" — you can discover keywords you're ranking for and start monitoring them with one click. ### View Apple Ads Keywords The **View Apple Ads keywords →** link at the top of the table takes you to the Competitor Paid Keywords report for the same app, so you can compare organic rankings with paid keyword strategies. ### Export The **Export** button lets you download the data as: - **CSV** — Download the full table as a CSV file. - **JSON** — Download the full table as a JSON file. ## What You Can Do With It - **Discover keywords you didn't know you ranked for** — With thousands of tracked keywords in the system, your app likely ranks for terms you've never considered. Use the "Keywords I don't track" filter to find them. - **Monitor rank changes** — The Delta column shows where your ranks are improving or declining, so you can react quickly to drops. - **Find high-value untracked keywords** — Filter by "Keywords I don't track" and sort by Popularity to find popular keywords you're ranking for but not monitoring. Add them to your tracked list to keep an eye on them. - **Assess your competitive landscape** — The Search Results columns show who else ranks for the same keywords. Seeing the top 5 apps for each keyword helps you understand your competition at a glance. - **Identify optimization opportunities** — Look for keywords where you rank just outside the top 10 (positions 11-20) with high Popularity. A small improvement in rank on these keywords could drive significant new downloads. - **Research international markets** — Change the country filter to see how your app ranks in different markets. Use Translate to understand foreign-language keywords. ## 💡 Ariel's Top Tip ||| 🔍 Set the Type filter to **"Keywords I don't track"** and sort by Popularity. You'll probably find keywords you didn't even know your app ranked for — and some of them will have high search volume. Add the best ones to your tracked list so you can monitor changes and optimize for them intentionally. ## How to Get There In Appfigures, go to **Store Visibility → Ranked Keywords** in the left sidebar, or go directly to [appfigures.com/reports/app-ranked-keywords](https://appfigures.com/reports/app-ranked-keywords).