Articles on: Glossary

Appfigures App Intelligence

The App Profile gives you a clear, organized view of any app - its performance, audience, visibility, and overall strategy. Whether you're analyzing competitors, exploring new markets, or learning how top apps grow, the App Profile brings everything together in one place.


Below is a breakdown of what you’ll find in each section and how it can help you make smarter decisions.

Performance


Get a quick look at how well an app is performing in the store.


What’s included:

  • Downloads – Estimated downloads over time and by country
  • Revenue – Estimated in-app purchase and subscription earnings


Why it’s useful:

These metrics help you understand growth trends, identify strong or weak markets, and benchmark performance against your own apps or competitors.

Audience


Learn more about who uses the app and how they engage with it.


What’s included:

  • Ratings & Reviews – Overall sentiment and recent user feedback
  • Demographics – Insights into user age, gender, and interests
  • Cross-usage – Other apps commonly used by the same audience


Why it’s useful:

Audience insights help you validate target markets, understand user expectations, and spot opportunities based on shared interests or competitor overlap.

Discovery


See how the app gets found in the App Store and Google Play.


What’s included:

  • Store Ranks – Category and overall store rankings
  • Keyword Ranks – Search terms the app ranks for and its movements
  • Apple Ads – Whether the app is running Apple Search Ads and share
  • Product Pages – Screenshots, videos, and other listing elements
  • Featured – Times and regions where the app was highlighted in the stores


Why it’s useful:

Discovery insights help you understand where an app’s visibility comes from - search, browse, or ads. This is especially helpful for improving your own ASO strategy and identifying what works for others in your space.

Strategy


Explore the tools, structure, and store presence behind the app.


What’s included:

  • SDKs – Technologies and frameworks used in the app
  • Permissions – Device access the app requests
  • Timeline – Release notes, updates, and major product changes
  • Metadata – Categories, descriptions, versions, and more


Why it’s useful:

These insights reveal how an app is built, how often it’s maintained, and how it positions itself in the store. It’s helpful for competitive analysis, technical research, and understanding product strategy at a

glance.


You can search any app from App Intelligence or through the search box at the top of any report.


Updated on: 04/12/2025